The Impact of Decision Making

As designers, we are often driven by our emotional thinking or tend to create according to what we already know, by convenience. But as design managers, our role is to take a step back on the situation and challenge the context we sometimes take for granted. This is why the impact or decision making can … Continue reading The Impact of Decision Making


From the 30th of March to the 2nd of September, V&A Childhood museum is holding an exhibition about Nordic Design for Children from 20th century till today. Who never played with Lego ? or shopped furnitures from IKEA ? Today Nordic design is everywhere and with the growth of Scandinavian design trend during these past … Continue reading V&A CHILHOOD

DOUBT IS BEAUTIFUL (Personal Manifesto)

I am a rational person, but driven by emotions. I am organised, but stimulated by stressful situations. In life nothing is black or white, but colored by an infinite amount of shades, bringing slowly everything to be because of it's opposite. In life, we've often been told from an early age that we need to … Continue reading DOUBT IS BEAUTIFUL (Personal Manifesto)

Demystifying Design Research

Have you ever noticed how design practice is closely related to anthropology ? How designers are trying to understand, every single habits, interactions, and our relations to objects in order to create an outcome with a human centric approach ? Against what some people might think, design isn't the result of any mystical illuminations or … Continue reading Demystifying Design Research